A Success Story

Experiences in commercializing VIRCELL products

In Vircell we are proud to have one of the best distribution networks, experts in each of the countries where we are present. The idea of creating synergies between them will definitely help the overall position of our products in the global market. 

Vircell aims to create an interactive learning platform which allows our partners to exchange experiences and practices in their respective markets.

One of the case histories Vircell is compiling for this purpose belongs to ABACUS ALS –our exclusive distributor in Australia and New Zealand- with the introduction of Vircell’s PCR Controls in these two markets. We would like to express our most sincere gratitude to Ms. Christine Johnson – Business Development Manager- and the whole team at ABACUS ALS for their great commitment, effort and contribution to make a case study of this.

We also appreciate their collaboration for providing us with valuable insights and input about their own experience and sharing with us a detailed account of facts affecting the presentation and introduction of the product in both countries. Their particular market approach and the way they overcame the market barriers represent the main key points of success of this story.

We are very pleased with this success and would like to share it among all our partners. If you would like to discover more about this ‘case study’, do not hesitate to contact us.