In 2002 Laura joined  Vircell with the purpose of creating the Marketing Department. From the beginning, she carried out market research, organizational communication, internal marketing and developed the company image (corporative identity).

She holds a BSc in Administration and Management, as well as Research and Marketing Techniques from the University of Granada. Laura has previous professional experience in Consulting Services, and Communication and Advertising agencies. Moreover, she has trainings in graphic design, web design and photography.

Before working at Vircell, she had the opportunity to acquire international experience abroad in the USA and Holland.